[Lahore, 17 October 2012]Acclaimed lifestyle brand So Kamallaunch their flagship outlet in Faisalabad located at 2 Burj Plaza, Kohinoor City, Jaranwala Road on 22 October 2012.
The new Faisalabad store will comprise of four distinct collections for the wedding season including a Prèt fashion line, a line of unstitched apparel, Bed Linen and for the first time, So Kamal Furniture – a one-stop solution all under one-roof perfect for brides-to-be, in-laws-to-be, parents of the bride and groom or friends of couples/bride/groom. With the launch of the new store, So Kamal also introduce their debut Kids Collection 2012 to be stocked in both Faisalabad and Lahore. The Kids Collection is inspired by the Children’s Trend 2013/2014 HeimtextilMesse Frankfurt and comprises of a complete range of beddings and furniture specially made for the kids.
So Kamal’s export quality bed linen line for the Kids Collection is based in high qualitycotton. With designs inspired by a medley of floral motifs and animal prints, the Kids bed linencollection engages subtle colour variations includingwhite, baby blue, baby pink and baby skin. With 30 separate designs, the collection is available for both boys and girls in single bed and double bed options.
So Kamal’s furniture line forthe Kids Collectionin inspired by new born baby comfort and comprises of Baby Cots in simple and useable design. The furniture pieces are available at So Kamal’s flagship outlet and can also be custom designed on a made-to-order basis.
On the launch of So Kamal’s Wedding Season Collections, Erum Kamal, Director, Kamal Limited, said, “When we launched our outlet in Lahore July 2012, we aimed to bring our apparel, export quality bed-linen and furniture line together under one roof. Our vision has always been to provide options that reflect style, comfort and accessibility and we are proud that within a short span of only five months, we launch our flagship store in Faisalabad and our kids collection”.
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About So Kamal:
Kamal Limited is one of the oldest and foremost textile manufacturing houses of Pakistan. Established in 1950 in Faisalabad, Kamal Limited is a vertical operation, with in-house spinning, weaving, processing, printing, finishing and stitching facilities. Kamal Limited, an ISO 9001 certified company, has been involved in the export of home textile products to USA, Latin America, Europe and Australia. So Kamal is their first retail space; a lifestyle store located at 10 Q in Lahore. Indeed the launch of So Kamal follows the success of Kamal’s first domestic initiative with the now critically acclaimed Kamal Lawn by Élan, introduced earlier in 2012. Kamal Limited brings to So Kamalover half a century of experience and expertise in producing textile products where utmost care is given to quality control and definition in design.